Tuesday, May 26, 2020

MCAT Tutor Why Reading is the Best Way to Boost Your Verbal Score

Mister Rogers and Eric Carle are here to provide ample emotional support. Many pre-medical students consider the MCAT verbal section the most daunting section on the test. It is also arguably the most important. The good news is that preparing for the MCAT verbal section can be fun! As an experienced online MCAT tutor, I’ve distilled my knowledge into a series of step-by-step questions. In this post, I’ll explain the challenges surrounding the MCAT verbal section and show you how you can prepare while not explicitly â€Å"studying.† Let's dive in: Why is the MCAT Verbal section so important? Medical schools look at the MCAT verbal section to assess whether applicants, particularly science majors, are well rounded and can understand and assess non-scientific topics. Even though your MCAT biology tutor in New York can help you ace the Biological Sciences and Physical Sciences sections of the exam with a 14 in each section, if you receive an 8 on the verbal section, medical schools will be less inclined to accept you than if you had received a score of 12 in each of the three sections. Why is the MCAT verbal section so challenging? Preparing for the verbal section is often considered more challenging than the science sections because rote memorization will not help improve your score. In a very short period of time, you have to skim a passage about a topic you may know nothing about, understand the author’s argument, and then answer tricky questions about that passage. These skills were not taught or needed in your college biology course. How can I improve my score for the MCAT verbal section? Now that I’ve scared you adequately, I have good news for you: preparing for the MCAT verbal section can be fun! To drastically improve your score on the MCAT verbal section, you can do lots of preparation without explicitly studying. One of the best ways to improve your verbal score is to read. This sounds incredibly simple, but reading short essays and articles that are approximately the same length as the passages in the MCAT verbal section will help you improve your score. Plus, reading interesting articles can be relaxing and fun! Especially during the winter flurries when you’re homebound, your MCAT review in New York can just consist of kicking back with a cup of coffee, and some thoughtful reading material. Who knew that MCAT test prep could be so leisurely? What should I read to prepare for the MCAT verbal section? The best things to read to help you get used to the types of passages you will see on the MCAT include newspaper op-eds, magazines (no, People Magazine and Sports Illustrated do not count!), and medical journals. In particular, I recommend The New York Times op-ed page, the Wall Street Journal, the New Yorker, the Economist, JAMA, and the New England Journal of Medicine. Reading medical journals and other articles that include tables and graphs will feel unfamiliar and may be challenging at first, but they will help you learn how to interpret graphs and tables, a skill which will be tested on the new MCAT starting in 2015. (Here’s a blog post another online MCAT tutor wrote about the new MCAT) Don’t just read articles that are about topics you’re interested in; it won't do much as vigorous MCAT test prep, as it won't help you expand your horizons and prepare you for the breadth of topics that will be tested. Read about Art History if you’re a Chemistry major and Evolutionary Biology if you major in English. Is just skimming these articles enough? No! Don’t just skim these articles or pay attention to the facts and details. Instead, try to follow these tips: Look up vocabulary words you don’t know. Do not just skip a word, sentence or paragraph you don’t understand, take this as an opportunity to expand your vocabulary. Look the word up in the dictionary and keep a list of the new vocabulary words you learn. After you read an article (especially an op-ed or New Yorker piece), try to summarize the argument the author was making. What were they advocating for? You may get the most out of this activity if you get a friend, sibling, or parent to read the same article. When you’re done, assess the argument the author was making. Talk about sections that were confusing. This will help both of you better understand the article and prepare you for the challenging questions that will be asked of you on the MCAT.As you’re mastering your reading routine, you can also check outthisblog post for tips about the verbal section. When should I start doing this? Now! Whether you’re taking the MCAT a month or three years from now, the sooner you start this, the better. Your online MCAT tutor will give you techniques and skills vital to scoring high on the MCAT verbal section, but your choice to read the newspaper each morning now will help improve your score even further. Not only will reading more help your MCAT verbal score, but it will also help broaden your vocabulary, give you more to talk about during your medical school interviews, teach you more about the issues in the world, and make you a better-informed – and thus overall better – physician. And if you need it, Cambridge Coaching offers in-person, private MCAT tutoring in New York and Boston, as well as online MCAT tutors anywhere in the world. We like to boast that our MCAT biology tutors in New York are some of the best in the industry -- and they’re great readers and writers, too! ;

Saturday, May 16, 2020

Analysis Of In-Game Honor - 1031 Words

From Ubisoft you can always expect similar content for many games repeated all over again. This title is trying to avoid this prejudice pretty originally. Under the cover of technical problems and often discussed in-game payment system for cosmetics and credits is hidden real diamond in terms of gameplay. In the game there are three main fractions. Do not think about how its not realistic and just enjoy them because in the game you will meet Samurais, Vikings and European Knights. There is a huge conflict between these sides going on because of the lack of water and food. All these battles are making the warriors tired and only one supporting their battles is Apollyon, leader of the knights. War gives her life meaning. And she is also the†¦show more content†¦You dont need it that much in simple blocking and only thing you gonna have out of it is showing your opponents that you are defensive type of player and he can get more aggresive. But the real hell starts when you learn your own combos and counterattacks. Every character has its own unique attacks so you will have to master it on a single one before you will want to try anybody else. You think you can spam your opponent with just clicking and attacking? Well this never works because of stamina and you will die easily be fore you can even recover, so lets learn! To all of this add the fact that maps are rich and offers you places to go. You will find spikes, holes, cliffs, fires and all of these can make your opponent a bad day. Well this perfect combat system and reactions are definately not something easy and I felt like an amateur almost every battle I entered because you just wont learn the game in one afternoon. And this is the geniality of the game. Very tactical and also very fast game where you have to consider all the possibilities. Your beggining will be tough, no doubt and you will most likely experience desperation and frustration but when you learn something about the game, For Honor starts to be a fun game for you. Important part of multiplayer are game modes. You can choose between classic 1v1 duels, 2v2 brawls, 4v4 dominions where you have to capture important map locations or 4v4 team deathmatche with or withoutShow MoreRelatedData Collection Write Up : For This Action Research1033 Words   |  5 PagesData Collection Write up: For this Action Research, I conducted two whole group semi-structured focus group discussions in order to compile the inquiry data. Both discussions centered on a core set of questions that related to attitudes toward honors classes, ways they learn, and their academic future. In the first focus group, conducted at the beginning of the Action Research Project, seven of the eight boys participated. All seven boys said they liked classes where they could move and hadRead MoreVideo Games And Its Effects On The World Of The Gaming Community1415 Words   |  6 Pages The major publishing and development houses in video games seem to be running out of ideas – at least, in the eyes of the gaming community (Community.us.playstation.com 2014). Every year, the market gets more and more saturated with sequels for games. (IGN 2015) These can be relatively innocent games, like those in the Mario franchise (or, indeed, much of the Nintendo universe); they can be more problematic game s, like the Call of Duty franchise, infamous for having players much younger than theRead More Analysis Of Sir Gawains Character Essay1100 Words   |  5 PagesAnalysis Of Sir Gawains Character In Sir Gawain and the Green Knight, the character of Sir Gawain, nephew of the famed Arthur of the Round Table, is seen as the most noble of knights who is the epitome of chivalry, yet he is also susceptible to mistakes. His courtesy, honor, honesty, and courage are subjected to various tests, posed by the wicked Morgan le Fay. Some tests prove his character and the chivalrous code true and faultless, like the time he answers a challenge although it might meanRead MoreAnalysis Of Homer s Iliad 1382 Words   |  6 PagesRyan Doerhoff History of Greece Dr. Kirkland September 5, 2014 Document Analysis The primary documents that will be focused on in this analysis come from Homer’s Iliad. Homer is venerated today as the greatest of Greek epic poets, as his works had a colossal impact on the history of literature. Through his epics, Homer brings us first hand into the culture of the Greek world in the eighth century B.C. It is important to note that at this time very few had the privilege of an education, and lackedRead MoreMax Weber s Theories About Status And Social Stratification1343 Words   |  6 PagesClub, an example of a new social stratification, fraternities. â€Å"Among the clubs, highly ritualized relationships helped preserve the integrity of the early fraternity.† (Rader 14). These rituals were extensions of the highly ritualized rules of the game of baseball. And in a tertiary fashion, thus mimicked the highly organized bureaucratic rationalization of society. The Knickerbocker Club also went against societal norms by hosting raucous parties with le wd and baseless activities. These activitiesRead MoreThe Hunger Games By George Henry George1296 Words   |  6 Pagesof this quote is that things work better when there is equality, and this relates to The Hunger Games theme of inequality between the poor and the rich. As seen in The Hunger Games, anyone who didn t live in the capital was living in poverty. The only way to get out of poverty was to win The Hunger Games. The importance of this research paper is to show how the themes are presented in The Hunger Games. The themes that can be found in the story are the inequality between the poor and the rich, usingRead MoreStanding As A Protest Against The Sustainment Of The NFL905 Words   |  4 Pages Analysis of a Current Event Over the past few weeks, players of the National Football League, or the NFL, have been kneeling as a protest against any oppression against African Americans. A huge controversy developed around this topic as it snowballed out of control. Taking a knee during the sustainment of the National Anthem is disrespectful to those who have died protecting this country. A fuss is caused because players are kneeling during the National Anthem, which is representationRead MoreThe Mystery Of Edgar Allen Poe1240 Words   |  5 Pagesused. By this Poe means to get across the idea that we see many things throughout our days, but we don’t really interpret the meaning of those things. He then goes on then to discuss the importance of puzzle and games in relation to analysis. He expresses these concepts through the game of chess and whist. The so called analytical mind can use the information on the chess board at hand, to think ahead of what moves he is to make. In comparison, the whist player uses a somewhat different techniqueRead MoreThe Super Bowl Experience : A University Of South Carolina Aiken Student925 Words   |  4 PagesExperience Carmen Johnson Dr. Triana Sports Communication February 16, 2017 University of South Carolina Aiken On my honor as a University of South Carolina Aiken student, I have completed my work according to the principle of Academic Integrity. I have neither given nor received any unauthorized aid on this assignment/examination. Introduction The Super Bowl is the yearly championship game of the National Football League (NFL). The NFL is the highest level of professional football in the United StatesRead MoreSimilarities Of The Mayan Civilization1102 Words   |  5 Pagesdiscovered what had been implied in the theme of blindness during his Blue Period. In summer of 1907 he discovers African sculptures at the ethnographic museum at Palais du Trocadero. In 1908 Cubism is born, Pablo gives a banquet at the Bateau-Lavoir in honor of Douanier Rousseau. Nine years later he works on costumes and dà ©cor of ballet costumes for the Paris Parade at Theatre du Chatelet. He meets ballerina Olga Khokhlova. The following year, Olga and Picasso marry and move to rue La Boetie. In 1921 Picasso’s

Wednesday, May 6, 2020

The On Coffee At Starbucks Essay - 1124 Words

ws over Coffee at Starbucks World views do not arise from a lot of propositions, but rather emerge like a narrative. â€Å"That makes us individuality and provides a theoretical account for our convictions which serve as the foundation for our ethics and values†. (Wilkens, S. and M. Sanford 2009) â€Å"What we truly think is not always congruent with what we suppose we believe or think we desire to think†. (Wilkens, S. and M. Sanford 2009) Confessional beliefs are frequently at the intellectual level while conventional beliefs are reflected in our activities. â€Å"It is important to integrate what we suppose we believe and what we really get along. The only way this is possible is if we live reflectively, and look at our ideas and our actions and make sure they line up together, many of our conventional beliefs work on the subconscious layer. We may not be aware of them, but they are our true convictions. Individualism The soul is the primary reality and one’s lifestyle should be centered in oneself. When you buy into individualism you serve as your own moral scruples. You are more likely to justify your means for your conclusions. If you believe it is immoral for others to impose their standards on you. You become the authority on what is proper and wrong for yourself. Freedom and fulfillment are our rights. The priority of personal freedom guts traditional virtues of prudence, courage, temperance and justice. Your worth is defined by what you accomplish.Show MoreRelatedCoffee and Starbucks1425 Words   |  6 Pages1 A. What is Starbucks’ â€Å"product† †¢ Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends. B. What is their â€Å"core product† and what are the â€Å"auxiliary features† and benefits? †¢ The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experienceRead MoreCoffee and Starbucks1360 Words   |  6 PagesProfile Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro groundRead MoreCoffee and Starbucks10899 Words   |  44 Pages.........3 Main discussion Part (1) Starbucks product’s competitive priorities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Part (2) Starbucks critical analysis, services and manufacturing strategies...5 Part (3) Product life cycle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Part (4) the flow diagram processes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 Part (5) Tools and standards applied to keep tracking in the industry†¦..†¦15 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦19 Abstract Starbucks opened its first location in Seattle sRead MoreCoffee and Starbucks2057 Words   |  9 Pagesï » ¿ Starbucks: The best coffee, for the best YOU. Marketing Assignment DT398/1 Lecturer: Dr Daire Hooper Student: Tatiana Petruskova Student No.: C13337431 1.0 Table of contents 2 2.0 Introduction 3 3.0 Current marketing situation 3 3.1 Starbucks’s current position in global markets 3 3.2 Main competitors 4 4.0 Environmental factors 4 4.1 Micro Environment 4 4.1.1 Main Competitors 4 4.1.2 Customers 5 4.1.3 SuppliersRead MoreCoffee and Starbucks1515 Words   |  7 Pagesaccounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about Starbucks value proposition? What brand image did Starbucks develop during this period? According to the case study, the three factors that accounted for the extraordinary success of Starbucks in the early 1990 are as follows: a. The first factor was â€Å"the coffee itself â€Å"– Starbucks believed that they offered their consumers with the highest quality coffee which was sourced from Africa, Central andRead MoreCoffee and Starbucks2286 Words   |  10 Pages1. What factors accounted for Starbucks’ extraordinary success in the early 1990’s? What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Is the value proposition still valid in 2002? The extraordinary success Starbucks experienced during the early 1990s resulted from Howard Schultz’s passion and vision to create a coffee culture in the United States similar to the coffee culture he experienced while traveling to Italy. Schultz’sRead MoreCoffee and Starbucks2882 Words   |  12 PagesStarbucks Coffee Distribution Preethi Kasireddy [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Network Preethi Kasireddy Esmeralda Ayala Ari Eryorulmaz Billy Jung [Company Address] Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....2 Background and Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 Current Situation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2-5 Demand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....2-3 Supply SideRead MoreCoffee and Starbucks5999 Words   |  24 PagesCase #3 4/2/12 Starbucks Corporation Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experienceRead MoreCoffee and Starbucks1306 Words   |  6 Pagesâ€Å"Starbucks FDI† Case Study 1. Initially Starbucks expanded internationally by licensing its format to foreign operators. It soon became disenchanted with this strategy. Why? Because this strategy did not give Starbucks the control needed to ensure that the licensees closely followed Starbucks’ successful formula. Note: â€Å"Starbucks successful formula† refers to its basic strategy, which was: To sell the company’s own premium roasted coffee, along with freshly brewed espresso-styleRead MoreCoffee and Starbucks2488 Words   |  10 Pages2010 Starbucks Sourcing Problems: Trying to Find a way to Protect the Environment while maintaining a high quality coffee bean Starbucks Coffee Corporation is facing some strategic decisions on its current policy with regard to partnering with NGOs. Starbucks has a long history of social involvement. â€Å"CSR originated in 1994 as the Environmental Affairs Department with a budget of $50,000; by 2002, the 14-member department had a budget of 6 million. (Austin Reavis, 2004) Recently Starbucks completed

Tuesday, May 5, 2020

Sustainable Business free essay sample

Approach Strength IKEA began to push for sustainability in the early 90s. IWAY – IKEA code of conduct Strong approach and awareness about sustainable business practices. Up to date Sustainability report, recently published from 2011, includes goals until 2015 ‘Never Ending List’ to become more sustainable 4 Sustainability – Approach Strength cont. Functional products at low prices. Cost leader in the furniture industry. Combined low cost with good quality helps to attract and retain its customers. Maintain long term partnership with its suppliers. Majority of IKEAs furniture is flat-pack, ready to be assembled by the customer. Strong focus on co-worker retention. IKEA Value their employees. 5 Sustainability – Approach Weakness There may be cultural differences in some diversified markets for example US, China and Japan. Size and scale of its business. IKEA’s global activities may make it difficult to control standards. Demand for low-cost products. Costs need to be balanced against quality. 6 Sustainability – Approach Opportunity Growing demand for greener products. We will write a custom essay sample on Sustainable Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Due to social trends, IKEA receive tips and ideas on reducing their impact on the environment. Market forces make better use of technology and materials. This reduces costs and benefits the customer and the environment. Greener products also attracts the upper class. Opportunity to focus on high quality. 7 Sustainability – Approach Threat Competitors entering the low price household and furnishings market. IKEA need to reinforce its unique qualities to compete with these. IKEA need to be continuously aware of the possibility of being accused of Greenwashing. Current economic climate has contributed to consumer spending levels slowing down as their disposable income reduces. 8 Competitors Argos Founded in 1973, catalogue retailer, sells everything from a lampshade to a set of golf clubs and are recognised for both value and convenience. Similar concept, catalogue, check availability online, place order and collect from store. Argos’ range of products is more extensive that IKEA. No product experience that IKEA provides – you must rely on the images in the catalogue or on the website. Argos also practice sustainability through their â€Å"basis of good business† strategy. IKEA need to be aware of this. 9 Competitors cont Harvey Norman Harvey Norman was founded in Australia in 1961 and now has almost 300 stores worldwide. There is no mention on their website of sustainable business practices. A catalogue can be viewed online but not ordered and there is no option to order or reserve furniture. Harvey Norman does provide the experience of their products in store. It appears that Harvey Norman is not a major competitor to IKEA but they are in the same industry. 10 Competitors cont Both Argos and Harvey Norman have a number of outlets nationwide which is strength for them. In comparison, IKEA are only located in Dublin and Northern Ireland. IKEA needs to be aware that each country globally has different competitors. 11 Customer In 2011, IKEA carried out a survey on 8500 customer to explore attitudes towards sustainability. Promoting a more sustainable life at home Collecting feedback from customers – â€Å"Brand Capital† survey, to monitor and improve the IKEA concept and measure customer satisfaction in each market. Marketing Communication IKEA store; primary medium for communicating and presenting its range and concept. Catalogue; 38 different editions Website, including detailed information about sustainability approach Facebook; for individual stores IKEA Family customer club Engaging customers through campaigns and ctivities 13 Recommendations for Future Developments Sustainability report; continue to keep up to date Keep the public and IKEA stakeholders well informed about its environmental activities. IKEA continuously need to be aware of the threat of green washing. Provide more information through direct marketing, e. g. leaflets, brochures. No information about sustainable approach in catalogue. 14 Thank you for your attention! http://www. youtube. com/watch? v=4mqmKEurrxc 15